William Hill Going Live Today, And Then Who’s Next In Colorado Sports Betting?


Since the May 1 Colorado sports betting launch date, nine online/mobile apps have gone live in the state, including eight tethered to commercial casinos and one tethered to a tribal casino. With summer approaching the halfway point, it seemed like a good time to catch up with the operators who planned summer launches, but haven’t done so yet.

On the first day of legal sports betting, BetMGM, BetRivers, DraftKings, and FanDuel all went live. Since then, BetMonarch, Fox Bet, Smarkets, and Circa (in that order) have launched online/mobile apps tethered to commercial casinos while USBookmaking helped the Sky Ute Casino became the first tribal casino in the nation to offer a statewide mobile sports betting app.

A source at the Division of Gaming expects between five to 10 additional operators to go live ahead of the NFL season, if the season starts on time. As of now, opening weekend is scheduled for Sept. 13, and the Denver Broncos will make their 2020 debut on Monday Night Football against the Tennessee Titans on Sept. 14.

Wildwood first to launch in Cripple Creek

Just last week, the Wildwood Casino Sportsbook became the first in Cripple Creek to offer live sports betting, both at its retail location and via its online/mobile platform. On the mobile/internet site, BetWildwood is offering odds on everything from Major League Baseball, which debuted its 2020 season Thursday, to darts and cricket. Soccer has the most number of events available to bet on, however, with 377.

As of July 24, there were 10 online sports betting operators and an additional five retail sports betting operators throughout Colorado. With William Hill set to go live on Friday, we thought that it’s a good time to see who’s up next.

Check out our list below:

William Hill/Lady Luck and Isle Casinos: Beginning today at noon, sports bettors will have another choice in Black Hawk, as William Hill plans to have six kiosks at each location up and running by 12 p.m.  The goal is for the mobile platform to be live in time for the NFL season, according to a company spokesperson.

“We are thrilled to have the opportunity to expand our business in the state of Colorado with these new kiosks,” David Grolman, president of retail operations – William Hill US, said via press release Thursday. “Our relationship with Caesars Entertainment allows us to engage with Colorado sports fans in a new and exciting way. With the recent return of professional baseball, we think the timing could not be better.”

PointsBet/Double Eagle Hotel and Casino: Since the get-go, PointsBet representatives have said the company planned to launch in Illinois ahead of Colorado. Last week, it took one step closer when the Illinois Gaming Board awarded PointsBet a Temporary Operating Permit. The company is partnering with Hawthorne Race Course, which has not yet been granted a TOP or license, nor has it been granted “provisional wagering status.” That said, the IGB has issued TOPs to three operators in less than a week, so it feels a lot like PointsBet could be live there by the end of the month, clearing the way for the company to focus on Colorado. PointsBet has plans for both a digital platform and a brick-and-mortar location.

Superbook/Lodge Casino at Black Hawk: Colorado will be the legendary Nevada sportsbook’s first foray outside of the Silver State. As of July 23, SuperBook USA didn’t have a firm launch date set, though it’s a good bet that SuperBook will launch by the NFL season, as it has plans to bring a version of its SuperContest to Colorado.

Betfred/Saratoga Casino: U.K.-based Betfred became the first retail sportsbook in Colorado to accept a bet on June 17, but it has yet to launch its digital platform. Betfred’s retail launch coincided with the re-opening of Colorado casinos after March-June 2020 COVID-19 shutdowns, and for a little more than three weeks, the company operated the only live retail sportsbook in the state.


Jill has covered everything from steeplechase to the NFL and then some during a more than 30-year career in sports journalism. The highlight of her career was covering Oakland Raiders during the Charles Woodson/Jon Gruden era, including the infamous “Snow Bowl” and the Raiders’ 2003 trip to Super Bowl XXXVII. Her specialty these days is covering sports betting legislation across the country.

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