If there is one sports betting company that wants to “own” Colorado, it is PointsBet. In the last year, the Australian-based company has moved its North American headquarters to Denver and partnered with the Denver Nuggets, Colorado Avalanche, University of Colorado Buffaloes, and golf’s Korn Ferry Tour. And beginning Monday, the digital sports betting company will, for the first time, be on site and in person for a live sporting event of which it is the exclusive partner.
“It’s a great opportunity for us to continue to extend our brand and to have those in-person interactions with people,” PointsBet Senior Director of of Business Development Ryan Pensy told CoBets. “As we’ve seen with Avs and NBA, people are hungry to get out and go to live sporting events.”
Among the Korn Ferry Tour’s annual events is The TPC Colorado Championship at Heron Lakes, which tees off July 7 with a pro-am featuring former pro golfer and social media personality Paige Spiranac. The tournament itself, won by Will Zalatoris last year, runs July 8-11.
Thousands in free play will be up for grabs
Those in attendance won’t be able to miss PointsBet’s involvement. The company says it will have logo placements around the clubhouse and “prominent co-branding” on pairings sheets, in the sponsor’s area, and other spots around the course. PointsBet will also be offering thousands of dollars in free-play opportunities, including $2,500 in free bets for the longest drive — men’s and women’s — during the pro-am, and a $1,000 free-bet daily sweepstakes each day of the event. It will also offer VIP viewing and hospitality events for fans on site.
In exactly 1 week fans will return to Heron Lakes for the TPC Colorado Championship! We missed you all in 2020 and can’t wait to have you back!⛳️🏌️ #kornferrytour #pgatour #professionalgolf #berthoudcolorado #tpccoloradochampionship pic.twitter.com/Sauyy5x7xT
— TPC Colorado Championship at Heron Lakes (@TPC_ColoradoHL) June 29, 2021
Among PointsBet’s goals in Colorado is the opportunity to give back, and partner with other organizations that are invested in the state. To that end, TPC Colorado offered not only the opportunity to extend the PointsBet brand north — the course is located in Berthoud, about an hour north of Denver on the Little Thompson River — but also the chance to join forces with an event that has a history of being involved in its community.
“We’re really excited about TPC Colorado, they are very invested in giving back to the community,” Pensy said. “They’ve given back $50,000 to the community. With PointsBet being in Colorado, we want real partners and that’s what we’ve found.”
According to the tournament website, in the first two years of its existence the event has made charitable contributions to local libraries, the Lions Club, the Thompson School District, multiple golf organizations, and other groups.
Check out longest hole in pro golf
#ThrowbackThursday to a drone overview of TPC Colorado's hole #13 named Longer Still back in 2019
The longest par 5 on the @PGATOUR at 773 yards ⛳
🎥: Premiere Aerials pic.twitter.com/Ay9MVAeqUk
— TPC Colorado (@TPCColorado) May 20, 2021
Among the field will be last year’s winner, Zalatoris, who since winning at Heron Lakes finished second at the 2021 Masters and T-8 at the 2021 U.S. Open Championship. Argentine Nelson LeDesma, the 2019 winner, also parlayed his victory into a Top 10 Korn Ferry Tour season finish and a PGA Tour card. The tournament purse is $600,000.
TPC Colorado’s signature hole is the par-5 ,773-yard No. 13, which is the longest hole in North America and on record for the PGA Tour, PGA Tour Champions, or Korn Ferry Tour. The hole is 83 yards longer than the PGA Tour’s 690-yard, par-5 No. 9 at the 1991 Tucson Open (The Gallery Golf Club). During the inaugural event in 2019, the average stroke average was 5.072 and it was ranked the eighth toughest hole on the course, according to Golf Digest.