Sportsbook Announces Colorado Tech Hub, But Job Creation Numbers Are Murky


An online sportsbook is going to create some jobs in Colorado.

The state and the Tipico sportsbook announced Wednesday that the book will open a new office in Colorado. As many as 441 jobs will be created over the next eight years, according to a news release.

Per the presser, Tipico currently has a 42-person staff in Hoboken, N.J. The sportsbook is only live in Colorado and New Jersey, but it’s looking to expand to additional markets.

Colorado Gov. Jared Polis commented, “This move proves what we already know: Colorado is the best place to live and work and 441 new jobs will be created in Colorado thanks to this voter-driven decision.”

Polis was referring to voters narrowly approving sports betting in a 2019 referendum.

Number of jobs still up in the air

It’s unclear why there was a bit of a discrepancy in the presser with regards to the jobs. The announcement stated that “as many as” 441 jobs will be created, with the governor implying that the full 441 will be realized. Further down in the press release, they were called “potential” jobs.

It’s unclear if there’s a minimum number of jobs under the arrangement.

“Positions will include a variety of technology roles in areas like software development, cloud infrastructure, native and mobile app development, product management and data engineering, as well as operations, marketing, finance and customer service positions,” the announcement said.

“We are thrilled to announce, in partnership with Governor Polis, our intention to establish a Tipico Sportsbook technology hub in Denver,” said Adrian Vella, Tipico US CEO. “From the world-class universities and collaborative technology community, down to the well-documented high quality of life in the state, every metric during our nationwide search pointed us right to Colorado. Now that football season is here and our sportsbook is live in the state, we’re confident that the deep pool of technology talent in Colorado will help us take the Tipico brand to the next level in the U.S.”

It was also said that Tipico was seriously weighing a tech hub in North Carolina, Georgia, or Texas, despite none of those states having legal online sports betting. Georgia and North Carolina are at somewhat advanced stages in crafting new laws for the activity, while Texas is not. FanDuel recently selected Atlanta as an upcoming company tech hub. FanDuel, which is seeking to get sports betting legalized in Georgia, said it will create at least 900 jobs over five years in Atlanta.

FanDuel is receiving $2.25 million from Georgia for the hub. It’s unclear if Tipico is receiving any grants.

Photo: Shutterstock

Brian served as a senior reporter and online content manager for Card Player Magazine for nearly a decade before joining USBets in October 2018. He is currently focused on legal and regulated sports betting and online gaming. He's an avid jiu-jitsu practitioner in his free time.

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