TheScore Launches Colorado Sports Betting App Becoming 12th Mobile Sportsbook In State


Score Media and Gaming Inc. announced the launch of its Colorado mobile sports betting app on Wednesday, days before the start of the NFL regular season.

TheScore, a Toronto-based digital media and sports betting company, secured market access in Colorado in January through an agreement with Jacobs Entertainment Inc. Last month, theScore received license approval from the Colorado Division of Gaming to launch its mobile app, theScore Bet, in the Centennial State.

“The passionate sports fans of Colorado are going to love theScore Bet and we’re thrilled to begin our multi-state rollout here, right in time for football season,” theScore Founder and CEO John Levy said in a statement.

With the launch, theScore becomes the 12th mobile sportsbook to go live in Colorado.

Differentiated approach

Unlike many of its competitors, theScore believes it can build market share through cost-effective strategies given that the company already operates media and gaming entities under one roof. Founded in 2012 by Levy, theScore’s sports app recorded 15% year-over-year growth over the second quarter with average monthly sessions of 453 million over the three-month period. At the same time, average monthly active users also grew year-over-year to 4.1 million.

In New Jersey, where theScore launched a sports betting app in September 2019, the company generated a handle of $13.8 million over the second quarter, representing quarterly growth of 58%, the company said. Following the launch of the mobile sports betting app in Colorado, theScore is nearing the rollout of a similar app in Indiana.

“The way we’ve uniquely fused media with gaming delivers a totally unrivaled product for fans, unlike anything else in market today,” Levy said. “TheScore is already the sports app of choice for a huge number of fans in Colorado, and we’re confident theScore Bet is going to quickly become their favorite sportsbook too.”

In August, theScore captured an award for the best online/mobile sports betting experience at the Cynopsis Sports Media Awards. Upon its Colorado launch, theScore is rewarding users with several free bet and cashout offers.

TheScore rose slightly on the news with shares trading at 0.60, up 0.01 (1.69%) on the Toronto Stock Exchange.

Image courtesy of theScore

Matt is a veteran writer with a specific focus on the emerging sports gambling market. During Matt's two decade career in journalism, he has written for the New York Times, Forbes, The Guardian, Reuters and among others. In his spare time, Matt is an avid reader, a weekend tennis player and a frequent embarrassment to the sport of running.

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