SuperBook Upgrades Digital Payment Options, Including Wallet, With PaySafe

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Payment solutions company PaySafe is live in Colorado in partnership with SuperBook Sports, the company announced via press release Tuesday. SuperBook went live online in the state in October 2020 and is partnered with The Lodge Casino. PaySafe offers myriad payment options including credit and debit card transfers and online bank transfers. The company is also partnered with Skrill USA to offer a digital wallet.

PaySafe also went live with SuperBook in New Jersey this week.

“We’re confident that our payment platform, with its state-of-the-art analytics suite, will help SuperBook Sports build on its initial success through 2022 by providing customers with all the ways they want to pay,” PaySafe CEO of North American Gaming Zak Cutler said via press release.

SuperBook, long a respected brand in Nevada, expanded into Colorado last year, its first location foray outside of Nevada. SuperBook went live in New Jersey in August. The company has plans to bring its season-long NFL SuperContests to both states, but has not done so yet.

PaySafe adds another layer of player data protection

The new partnership will allow for additional “frictionless” transactions for sports bettors, meaning that players can fund accounts or transfer funds digitally and will not have to visit a casino or sportsbook teller to move money.

In addition to customer-facing payment options, SuperBook will be able to use PaySafe’s analytics and reporting suite on the back end. This package of tools will allow SuperBook to further “analyze and optimize” player payment methods, as well as offer increased security for the company and player data.

PaySafe is in use in 18 U.S. jurisdictions, and according to the company, it is partnered with 75% of all operators in the U.S.

“Payments are a critical part of the wagering experience, and we’re very focused on strengthening our payment offering and the overall depositing experience for our customers,” Jay Kornegay, executive vice president at SuperBook Sports, said. “It was a logical next step to partner with Paysafe, whose cutting-edge payment platform will be a game changer for us and for our players.”

Jill has covered everything from steeplechase to the NFL and then some during a more than 30-year career in sports journalism. The highlight of her career was covering Oakland Raiders during the Charles Woodson/Jon Gruden era, including the infamous “Snow Bowl” and the Raiders’ 2003 trip to Super Bowl XXXVII. Her specialty these days is covering sports betting legislation across the country.

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