If you’re into sports betting and have ever been to Las Vegas, you’ve probably made a pilgrimage to the Westgate’s SuperBook, the biggest (by square footage) sportsbook in the world. Surrounded by video screens and walls, multiple dining options, and a massive sports betting menu, it’s hard to not want to go back.
Coloradans now have the chance to experience some of the SuperBook juju at home — the company launched its digital platform in Colorado last month, marking the first time it’s expanded outside of Nevada. The launch had little fanfare, and the site was, in fact, live for “friends and family” in the fall, the company said.
“We are the same SuperBook that’s located in Las Vegas, so it’s the same world famous SuperBook that’s in the WestGate,” Vice President Race & Sports Operations Jay Kornegay told CoBets.
The retail sportsbook will be located in The Lodge Casino in Black Hawk, and the goal is to have that open in the spring, Kornegay said.
As part of the launch, Kornegay said, SuperBook USA is offering a “welcome deposit” of up to a $300 match bonus that will automatically be credited when an account is opened. The company is beginning to make its footprint in Colorado — which is Kornegay’s home state — through partnerships with Mile High Sports, Mile High Report, and other media publications, as well as a partnership with former Bronco guard Mark Schlereth, who won two Super Bowls with Denver and one with Washington. Kornegay also does a weekly podcast during the NFL season.
SuperBook will offer its well-known NFL SuperContest in Colorado
SuperBook got its start as something of the “little guy.” Owned by WestGate resorts, SuperBook is an independent sportsbook that sets its own odds and isn’t owned or powered by a big, national casino or sports betting company like DraftKings, FanDuel, BetMGM, PointsBet, or BetRivers. That mindset allows the SuperBook to operate more like a mom-and-pop shop than a franchise, meaning it can be more nimble in terms of offerings. Kornegay said that the expansion into Colorado will feature a major focus on local teams.
On the SuperBook’s mobile platform, tabs on the Nuggets, Avalanche, Air Force, Colorado, Colorado State, Denver, and Northern Colorado are all easily accessible on the site under the heading of “Colorado” in the left column.
Hey sports fans!! I’m all about ALL of the Mile High magic. Avs are back and looking good! @superbooksports has them at +600 to win the cup! Download and join in on the action #GoAvsGo 🏒 🤑
— mark schlereth (@markschlereth) January 13, 2021
“There is a special section [on the site] for the local teams,” he said. “Coloradans are very true and loyal fans, so we’ll have a true Colorado flavor. And being from Colorado, the state has a special place in my heart. … We found our niche in Nevada in many different ways, and we’re continuing to use that same strategy as we move into different markets.”
Among the offerings that SuperBook will bring to Colorado is its prestigious SuperContest, currently offered only in Nevada. Participants in the contest must select five games against the spread every week of the NFL season, and the player with the best record at the end of the regular season wins. There are several iterations of the contest, including a winner-take-all “Gold” contest and the “Reboot” contest, which is for the second half of the season only. The standard SuperContest has a $1,500 entry fee, and most years the winner walks away with more than $1 million in prize money.
SuperBook initially planned to offer a second-half-of-the-season version of the contest in Colorado after launch, but it ultimately delayed launch of its Colorado sportsbook until after the NFL’s midway point. Next season, Kornegay said, the SuperContest will be available in the Centennial State. In an effort to familiarize people with the contest, the entry fee in Colorado will likely be closer to $500. Anyone interested in learning more about the Colorado SuperBook can join a mailing list to get updated information.
SuperBook is available online at https://co.superbook.com/sports or the SuperBookSports app can be downloaded for Apple/IOS and Android devices.
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