Several days before Super Bowl LV, Mattress Mack made his triumphant return to the sports betting scene.
Jim “Mattress Mack,” McIngvale flew into Colorado Springs on Wednesday night with one goal in mind. McIngvale, a prominent furniture entrepreneur and horse-racing owner, placed a $3.46 million bet on his DraftKings‘ mobile account from the Colorado Springs Airport. The bettor, who placed a $3.5 wager on the 2019 World Series at DraftKings, is taking the Tampa Bay Buccaneers at +3.5 points (-127).
The Kansas City Chiefs, the Bucs’ opponent, are trying to become the ninth team in Super Bowl history to win the Super Bowl in consecutive seasons.
“Tampa Bay is loaded with talent on both sides of the ball and led by the greatest football player of all time in Tom Brady, so I’m betting big on the Bucs who have overcome tough matchups throughout this postseason,” McIngvale said in a statement. “The NFL has only seen eight instances of back-to-back champions and none in the past 16 years, so I like my chances going into Super Bowl LV for this trend to continue.”
Super Bowl LV marks the first time legal sportsbooks in Colorado are accepting wagers on the event. Colorado went live on May 1, 2020 when four books — DraftKings, FanDuel, BetMGM, and BetRivers each debuted in the Centennial State.
During the first year of legal sports betting in Colorado, bettors wagered nearly $1.13 billion on sports online as the Centennial State finished as one of only five states nationwide to clear the $1 billion threshold.
“It’s exciting to watch the build-up of the market to this point. The culmination of nine months of growth, hitting the $1 billion mark at year-end, the build-up with the playoffs and capping it off with the Super Bowl, all say a lot about the market, the operators in the market, and the way Colorado has positioned itself in such a short amount of time,” Colorado Division of Gaming Director Dan Hartman wrote in an email.
Here is a breakdown of splits, promotions, and notable wagers for Super Bowl Sunday at some top sportsbooks throughout the state.
- Splits: As of Feb. 3, the majority of moneyline wagers at Ameristar Black Hawk were placed on the Bucs, while the majority of customers took the Chiefs with the spread, Ameristar Black Hawk General Manager Sean Demeule told CoBets.
- Largest Bets: N/A
- Promos/Props: “In terms of props, we have a wide array of offerings. This includes bets such as who the MVP of the game will be to who will score the first touchdown. Additionally, we will have other bets such as whether a field goal or extra point hit the upright or crossbar or will an offensive lineman scores a touchdown,” Demeule said.
- What they’re saying: “At this point, we are pleased with the action we’ve seen for this Sunday. We do believe we haven’t seen the majority of the betting, and that the lion’s share of the betting will come in over the weekend,” Demeule told CoBets on Wednesday. “We are extremely excited to have our first Super Bowl in our Barstool Sports Book.”
- Splits: “It has actually been pretty even so far with no massive momentum on either side. Right now moneyline and total bets are pretty evenly split whereas spread bets have a slight lean to the Chiefs. So it would seem that Bucs bettors are skipping the points and going straight for the outright win. We’ll see if that changes as more wagers flow in before the game.” Betfred USA Sports COO Bryan Bennett told CoBets on Wednesday.
- Largest Bets: N/A
- Promos/Props: A bettor who places 10 bets this week on any sport at Betfred will get a free $55 in-game wager on the Super Bowl. In addition, a bettor who makes a $100 parlay on the Super Bowl will receive a $30 free bet.
- What they’re saying: “It’s been steady but not huge yet. We expect that to pick up as we get closer to the weekend, and it will likely culminate with a big push on Sunday morning. We have seen a lot of action on the site as people look through props and things like that, but it seems most people are waiting until closer to game day to make betting decisions,” Bennett said.
- Splits: Spread: 63% of handle/66% of tickets on Chiefs -3.5. Moneyline: 60% handle/72% of tickets on Bucs +140. Totals: 76% of handle/77% of tickets on Over 56.5.
- Largest Bets: There hadn’t been any extraordinary wagers at BetMGM’s Colorado sportsbook as of Feb. 4, but that could change just before kickoff, according to the book.
- Promos/Props: For new bettors who wager $1 on Tom Brady to toss a touchdown pass, BetMGM will credit their account with $100.
- What they’re saying: “We’re seeing great action on Super Bowl betting already, which is in line with our expectations of this being the most bet on Super Bowl to date. We’re projecting eight figures in handle on our digital platforms alone, with Colorado being a strong contributor,” BetMGM Head of Public Relations & Communications Elisa Richardson told CoBets on Wednesday.
Some updated MVP for the Big Game 👇 pic.twitter.com/7ifSUNi2an
— BetMGM 🦁 (@BetMGM) February 4, 2021
- Splits: Spread: 88% of handle/74% of tickets on Chiefs -3. Moneyline: 54% of handle/49% of tickets on Chiefs -167. Total: 64% of handle/78% of tickets on Over 56.5.
- Largest Bets: “The biggest odds we’ve seen a bet on is on the Chiefs to score on the first play at 12/1,” said Faith Donovan, a public relations specialist speaking on behalf of BetRivers.
- Promos/Props: BetRivers is offering a boosted-bet special on the star-studded matchup between Brady and Patrick Mahomes. A prop on whether Brady will throw a touchdown pass at 43+ yards has been boosted to +300 at BetRivers. The book is also paying out 3/1 odds on a prop that asks bettors to predict whether Mahomes will record at least 25 completions on Sunday evening.
- What they’re saying: “Last year, the Super Bowl was the most bet on event of the year. The second and third were the NFC and AFC championships games, and the Super Bowl was more than those two combined. We expect the same this year,” Donovan said.
Other unique props available at BetRivers for the Super Bowl.
- Any field-goal or extra-point attempt to hit the uprights or crossbar
- Any offensive lineman to score a touchdown
- First Gatorade color dumped on winning coach
- First accepted penalty type
- Splits: 83% of handle/71% of tickets on the Chiefs -3.5. Moneyline: 49% of handle/43% of tickets on the Chiefs -167. Total: 77% of handle/72% of tickets on Over 56.
- Largest Bets: Besides the aforementioned Mattress Mack wager, a DraftKings’ bettor placed a $200,000 wager on the Chiefs -3 (-116).
- Promos/Props: Coloradans can double their money on DraftKings’ “Big Game, No Brainer,” promotion. For new customers making a first-time deposit, their wager will be boosted to +100 on if a touchdown is scored in the Super Bowl. The original wager has odds of -10000.
- What they’re saying: “Mack has been a great customer and is someone we have history with after taking his sizable wager on the Astros to win the World Series a couple seasons ago. For Super Bowl LV, Mack is handicapping the game out of pure belief that the Buccaneers can either win or at least cover the spread,” DraftKings Director of Race and Bookmaking Operations Johnny Avello said about Mattress Mack’s wager. “We are not strangers to taking significant action, particularly on one of the biggest sports events in the country. Looking at the way we have booked the Super Bowl so far, bettors are laying -3 on the Chiefs and taking the Buccaneers at +3.5 as fans try to get the best possible line.”
— DraftKings Sportsbook (@DKSportsbook) February 5, 2021
- Splits: Spread: 84% of handle/70% of the tickets on the Chiefs (-3). Moneyline: 54% of handle/63% of tickets on the Chiefs (-174). Total: 69% of handle/74% of tickets on the Over 56.5.
- Largest Bets: N/A
- Promos/Props: Wagers on Mahomes and Brady comprise nearly 35% of the handle in FanDuel’s Super Bowl MVP market. That is more than the next seven-highest players combined. Bucs linebacker Devin White (50/1) is receiving some attention from bettors, with about 3% of the handle and 4% of all tickets.
- What they’re saying: “There is always that one prop bet that gets a lot of attention and this year it’s Chiefs WR, Tyreek Hill’s Receiving Yards,” FanDuel spokesman Kevin Hennessy said. “The O/U opened at 86.5 and was bet up to 92.5. Nearly all bets have been on the over.”
@FanDuel when will novelty props be available for Super Bowl in Colorado? Gatorade color, national anthem, doinks, etc.
— Ricky (@ricky_steinhart) February 4, 2021
- Splits: Spread: 86% of handle/76% of tickets on the Chiefs. Moneyline: 60% of handle/54.5% of tickets are on the Bucs. Total: 78% of handle/81% of tickets on the Over.
- Largest Bets: A $10,000 wager on the Chiefs to win by 1-13 points (+150)
- Promos/Props: PointsBet’s Big Game “Goat Insurance,” promo will provide bettors with up to $50 in free bets if the team they bet on loses by 43 points or less.
- What they’re saying: “Kansas City initially opened as 3.5-point favorites (-105), but we saw a quick dip to the key number of KC -3 on Monday, where the line has remained since,” PointsBet Spokesman Pat Eichner told CoBets on Wednesday.
- Splits: N/A
- Largest Bets: N/A
- Promos/Props: “Our strategy for tentpole events like this is to be extra generous with our existing users, who we know are engaged as part of our media and betting ecosystem. To that point, we’re offering ‘2-Minute Warning Protection’ where we’ll refund up to a $50 free bet if your team is winning at the 2-minute warning of the fourth quarter but loses the game,” said Aubrey Levy, vice president of marketing at theScore. “That promotion specifically plays into the late game heroics engineered by both of these quarterbacks throughout their careers.”
- What they’re saying: “We’re seeing strong betting activity and overall engagement leading up to the Super Bowl. An event of this magnitude plays perfectly with our integrated media and betting approach and it’s the opportune time to get theScore Bet in front of new users,” Leyy told CoBets. “This Super Bowl has phenomenal storylines, led by Brady vs. Mahomes, which we’re laddering up into a robust thematic campaign that’s rolling out across all of our channels and distribution points this week. It’s a great opportunity to get creative with offers and celebrate one of the biggest events in the sports calendar.”
- Splits: Spread: 63% of handle/ 63% of tickets on the Chiefs. Moneyline: 81% of handle on the Bucs/71% of tickets on the Chiefs. Total: 82% of tickets on the Over/65% of the handle on the Under.
- Largest Bets: N/A
- Promos/Props: “WynnBet users are enjoying our limited booster parlays including Pillaging Pirates, our three teamer around anyone looking to back Tampa Bay,” a company spokesman said. “We also have one for KC players called Champion Chiefs. But our most unique offering has been our Full Action Parlays, where we take bettors through the entire game with one parlay bet that is also boosted.”
- What they’re saying: “Prop bets and Buccaneers’ moneyline have been in the hearts of Colorado fans thus far, but I expect more Chiefs bets as we approach the weekend,” WynnBet Senior Manager of Trading Alan Berg told CoBets on Wednesday. “This is probably not the best Super Bowl matchup in the minds of Broncos fans, right up there with decade-long rival Tom Brady vs. division rival Kansas City. The nice thing is that picking a winner can get them right back on the Broncos for next year at 50-1 to win next season at WynnBet.”
Wynn is also offering a unique prop on the player who will record the first large gain of the Super Bowl of 20 yards or longer. Berg offered the wager in 2018 when Patriots wide receiver Chris Hogan hauled in a 28-yard pass from Brady. “It was a loud sportsbook when Hogan came through at 15/1,” Berg said.
Odds on the prop at WynnBet
- Tyreek Hill +400
- Mike Evans +500
- Travis Kelce +600
- Antonio Brown +1000
- Chris Godwin +1000
- Rob Gronkowski +1000
- Mecole Hardman +1000
- Scotty Miller +1000
- DeMarcus Robinson +1500
- Sammy Watkins +1500
- Cameron Brate +2000
- Clyde Edwards-Helaire +2000
- Ronald Jones +2500
- Splits: Spread: 2:1 on the Bucs. Moneyline: 3:1 on the Bucs. Total: 3:1 on the Over.
- Largest Bets: Bet Monarch has accepted several bets of $1,000 or more, Monarch Casino Chief Operating Officer David Farahi told CoBets on Wednesday.
- Promos/Props: “Placing bets with BetMonarch always earns you comps redeemable across Colorado’s premier Casino Resort,” Farahi said. “If players come up to the property to bet and watch the game, drinks are on the house!”
- What they’re saying: “The early money is on Tampa, but that doesn’t mean much,” Farahi added. “We expect most of the bets to come in on Sunday. A lot can happen between now and then and most people wait until the last minute.”
In total, BetMonarch will offer a menu of more than 800 props on the sportsbook’s mobile app. Farahi is intrigued by one prop, in particular. “My favorite one is under 3.5 field goals. These coaches know field goals won’t win them the game against these high-powered offenses,” Farahi said.
- Splits: “We are 58.5% Chiefs and 41.5% Bucs when it comes to the spread, while the moneyline is closer to 50% each way – although it is still very early,” Circa Sportsbook Operations Manager Jeffrey Benson told CoBets on Wednesday.
- Largest Bets: N/A
- Promos/Props: “The most interesting or unusual props we have are the Octopus prop and the Circa Squares. The Octopus [is on]if any player will have eight points on one successive drive, meaning scoring the TD and then the ensuing two-point conversion. The yes is priced at 11/1 and the No is priced at -1800,” Benson said.
- What they’re saying: “I can’t really compare our Super Bowl handle to anything else as this is the first year we have been operating in Colorado. I would anticipate without a retail book that most of our write would occur this weekend,” Benson said.
Whether you're playing all the #SuperBowl prop bets, or never made a wager in your life, SI's "Super Props Pool Challenge" is for anyone looking for a little extra fun this Sunday! https://t.co/3t1yjKmP8I
— Sports Illustrated (@SInow) February 5, 2021
- Splits: Spread: About two-thirds of all tickets contain bets on the Chiefs (-3). Moneyline: Bettors have wagered on the Chiefs at a high rate, representing about 69% of the total handle.
- Largest Bets: N/A
- Promos/Props: Smarkets is running an enhanced sign-up offer for Super Bowl LV, where users can get $55 in risk-free bets if they enter code 55FOR55 when signing up and depositing at least $20.
- What they’re saying: “This is our first Super Bowl since going live in Colorado so we’re excited for customers there to enjoy our odds,” Smarkets Spokesman Pascal Lemesre told CoBets.
- Splits: Spread: 60% of handle on the Bucs/65% of tickets on the Chiefs. Moneyline: 65% of handle on the Chiefs/64% of tickets on the Bucs. Total: 82% of handle/66% of tickets on Over.
- Largest Bets: One bettor placed a $20,000 moneyline wager on the Bucs to win $30,000, while another placed an $80,000 wager on the Bucs +3.5 that would win
- Promos/Props: One SuperBook Sports bettor has placed a $1,000 wager on Tyrann Mathieu to win MVP that could win $50,000. The last defensive player to win MVP in the big game was Von Miller during the 2015 season.
- What they’re saying: SuperBook Sports is offering nearly 500 different props for the game. One bettor placed a $5,000 wager to win $80,000 on the Chiefs to score exactly 33 points this Sunday, according to SuperBook Sports executive Jay Kornegay. Kansas City has scored exactly 33 points twice this season.
Jill R. Dorson contributed to this story