PointsBet announced a multi-year partnership with the Korn Ferry Tour’s TPC Colorado Championship at Heron Lakes on Wednesday in a deal that designates the company as the official sports betting partner of the tournament.
As part of the deal, PointsBet will gain sponsorship exclusivity across multiple channels, ranging from retail and online sports betting, as well as daily fantasy sports. PointsBet also has plans to construct an on-site betting lounge for the third annual tournament scheduled for July 5-11 at TPC Colorado.
“We are thrilled to join forces with the TPC Colorado Championship team – they make a positive impact in our home state year after year, and they also recognize the synergies between golf and sports betting just like our forward-thinking partners at the PGA TOUR and NBC Sports,” PointsBet CEO Johnny Aitken said in a statement.
The Zalatoris factor
Although the Korn Ferry Tour is widely viewed as the Triple-A of the PGA Tour, there is ample opportunity for spectators and bettors to receive a glimpse of the sport’s rising stars. Last July, Will Zalatoris moved atop of the Korn Ferry Tour point standings with a one-shot win over Chase Johnson at TPC Colorado.
Zalatoris has since emerged from relative obscurity to become one of the hottest young players on the PGA Tour. During the 2021 season, Zalatoris has notched six Top 10 finishes, including a second at The Masters earlier this month. It is unclear if Zalatoris plans to defend his title in Colorado.
— Golfweek (@golfweek) April 15, 2021
PointsBet is the only major sports betting operator headquartered in Colorado.
“This partnership will allow us to make an even larger impact in our local community, which is always the key priority for our tournament,” said Drew Blass, who serves as tournament director of the TPC Colorado Championship at Heron Lakes.