PointsBet Becomes Exclusive Sports Betting Partners With Denver Nuggets And Colorado Avalanche

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PointsBet USA announced a multi-year deal with Kroenke Sports & Entertainment on Friday becoming the exclusive gaming and sports betting partners of the NBA’s Denver Nuggets and the NHL’s Colorado Avalanche.

While PointsBet has yet to launch retail and mobile sportsbook operations in Colorado, the Australian bookmaker could go live in the Centennial State before the start of the NFL season. Under the deal, PointsBet also becomes the exclusive gaming partner of the Colorado Mammoth of the National Lacrosse League and the Pepsi Center, the home venue of the three professional sports franchises. PointsBet operates its U.S. western hub in Downtown Denver, a 17,000 square foot office space in the LoDo area of the city.

“We’ve long stated that our goal is to become synonymous with Colorado sports betting, and this exclusive partnership with our hometown teams in the Denver Nuggets, Colorado Avalanche, and Colorado Mammoth, plus premium entertainment spaces within their playing arena, is a momentous step in that process,” PointsBet USA CEO Johnny Aitken said in a statement.

Parameters of the deal

Under the deal, PointsBet has been named an official sports betting partner of Kroenke Sports & Entertainment (KSE’s) Altitude TV and Altitude Sports Radio, which will feature PointsBet data integration. The entertainment company will also unveil several in-arena destinations at the Pepsi Center for the 2020-2021 regular season, including the PointsBet Sports Bar and the PointsBet Premium Club. For gamedays, PointsBet will display branding and signage visible for broadcasts, including on the stanchions at Nuggets games and on dasher boards, as well as on the ice for Avalanche contests.

The partnership spans numerous gaming categories, including retail & online sports betting, daily fantasy, online casino, and free-to-play games.

“Sports fans are hungry for the added dimension that fantasy sports and gaming add to their experience,” KSE EVP & Chief Operating Officer Matt Hutchings said in a statement. “We know that Nuggets, Avs, and Mammoth fans will be excited to have the opportunity to engage more deeply with their favorite teams via PointsBet.”

New KSE mobile app

The companies made the announcement Friday ahead of the planned upcoming launch of KSE’s new mobile app. PointsBet will serve as the title sponsor of the app and will be featured through digital media and branding, social posts, and push notifications among other avenues. PointsBet will also maintain a digital presence through the respective apps of the Nuggets, Avalanche, and Mammoth.

Though Colorado customers are not able to wager on sports through the PointsBet app at the moment, the company does offer free-to-play sports contests with weekly prizes. When PointsBet goes live in Colorado, the company plans to launch a PointsBet branded sportsbook through a retail partnership with Double Eagle Hotel & Casino in Cripple Creek.

“PointsBet is renowned within the gaming industry for product innovation and its unique PointsBetting product, as well as for having the fastest app in the marketplace,” Hutchings added.

The announcement comes two days after PointsBet struck a similar deal with the Indiana Pacers. Under the deal, PointsBet will become the first sportsbook to have their brand on an NBA apron, the out-of-bounds area located between the baseline and a team’s bench.

 

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Matt is a veteran writer with a specific focus on the emerging sports gambling market. During Matt's two decade career in journalism, he has written for the New York Times, Forbes, The Guardian, Reuters and CBSSports.com among others. In his spare time, Matt is an avid reader, a weekend tennis player and a frequent embarrassment to the sport of running.

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