As promised, just two months after going live online in Illinois, PointsBet Sportsbook this week launched its Colorado sports betting platform. The company soft-launched the site early in the week, and the official launch was Wednesday morning. PointsBet is the first operator to launch in Colorado and have its headquarters in the state. The Australian-based company announced in March that it was relocating its North American headquarters to Denver, and the office opened over the summer.
Colorado regulators launched the first four mobile platforms — BetMGM, BetRivers, DraftKings, and FanDuel — as a group on May 1, and PointsBet becomes the 12th digital operator to go live in Colorado.
The launch is highlighted by a bundle of risk-free betting promotions for Colorado-based bettors, including a “hometown discount” of up to $100 for bets on local teams. The bets are reflected as credits in a customer’s account. PointsBet is also offering specials for those wanting to bet on Denver Broncos running back Phillip Lindsay and the “Mile High” promotion: +5280 odds for the Denver Nuggets to win the 2020-21 NBA championship.
Retail sportsbook coming ‘soon’ to Double Eagle
“Launching in Colorado, the site of PointsBets’ U.S. headquarters, is an extra special moment for the business,” Johnny Aitken, PointsBets USA’s CEO, said via press release. “This is our fifth operation in the U.S., following our most recent launch in Illinois, and as always, we will be providing this passionate sports-loving community with the fastest online sports betting product in the market, and the most betting options for every NFL, NBA, MLB, and NHL games.”
PointsBet, which is tethered to the Double Eagle Hotel & Casino in Cripple Creek, has been prepping for the Colorado launch and office relocation all year, signing deals to partner with the Nuggets, NHL Colorado Avalanche, the Colorado Mammoth (Major League Lacrosse), Ball Arena, and the NCAA Colorado Buffaloes. It also signed a national deal with NBCUniversal, becoming NBC Sports’ official sports betting partner.
The Buffaloes deal is the first of its kind — outside Nevada — in which a sports betting operator partnered with a college. The NBC deal is a five-year marketing agreement with NBCUniversal in which NBC is taking a 4.9% ownership stake in PointsBet.
The company has not yet opened its retail sportsbook at the Double Eagle, but promises to do that “soon.” PointsBet is live online in New Jersey, Iowa, Indiana, and Illinois.