MaximBET Partners With Payment Company To Handle Customers’ Digital Accounts


MaximBET, which has market access in six legal wagering states but is live only in Colorado, on Tuesday announced a partnership with Global Payments Gaming Solutions to handle funding solutions for its digital gaming platforms. Patrons will have real-time access to their accounts, be able to fund accounts, and be able to withdraw winnings.

“Igaming is one of the fastest growing segments of the gaming industry, and as more states green light online sports betting, consumers demand a fast, secure and easy way to begin playing,” Andrei Dinescu, Carousel Group’s head of payments, risk and fraud, said via press release.

MaximBET, which previously announced NIL deals for college athletes in Colorado, is owned by the Carousel Group and is partnered with Johnny Nolan’s Casino. The company went live with digital sports betting in September in Colorado with its digital platform.

New partnership means expanded access

Among Global Payments Gaming Solutions’ features is a VIP program through which customers can access more than 500 retail and digital gaming options without having to create a new registration.

“As consumers are increasingly preferring digital services and solutions, the demand for iGaming is growing as well,” Global Payments Gaming Solutions President Christopher Justice said in a statement. “Through the implementation of our iGaming solutions, Carousel Group can tap a multi-channel approach to provide patrons with the flexibility to game from any location they operate in.”

MaximBET is among the first lifestyle brands to include sports betting. The company in September offered a first-of-its-kind NIL deal to all female college athletes in Colorado. In November, the company extended that offer to all male athletes.

The company is using a different strategy from others to make its presence known in Colorado. While PointsBet, for example, has been putting logos in stadiums across the state and sponsoring golf tournaments, MaximBET will seek to connect with Coloradans through parties and other social events. The company hosted a party in Denver in October and has promised to do more.

Photo: Shutterstock

Jill has covered everything from steeplechase to the NFL and then some during a more than 30-year career in sports journalism. The highlight of her career was covering Oakland Raiders during the Charles Woodson/Jon Gruden era, including the infamous “Snow Bowl” and the Raiders’ 2003 trip to Super Bowl XXXVII. Her specialty these days is covering sports betting legislation across the country.

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