MaximBET Goes Live in Colorado, Promising ‘Epic Parties,’ Expansion

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An ESPN-branded sportsbook or sports betting app makes immediate sense. Same deal with Sports Illustrated. These are legacy media brands that are squarely focused on sports.

But Maxim? Let’s just say its focus has traditionally been elsewhere.

That’s not to say the classic “lad mag” has ignored athletic endeavors. In fact, it’s ramped up its sports coverage of late — and launched a new sports betting app in Colorado last week, to boot.

Called MaximBET, the app is quite a bit sexier than your run-of-the-mill sports wagering platform, as it features attractive women and purplish, nocturnal hues. Much of the app’s promotional video is set in a nightclub, where revelers are shown scrutinizing their phones, presumably placing prop bets on Rob Gronkowski’s output against the Cowboys as a jungle house DJ drops … that … beat.

Speaking of those Gronk props, MaximBET has a fairly robust offering of bets on Thursday’s NFL season opener, as well as most other sports. The presentation is clean, bright (the Sunday morning after-party’s at an outdoor pool!) and easy to navigate.

‘Nationally recognized DJs’ and multi-state expansion

As for welcome offers, Colorado players who give MaximBET a whirl will receive a 100% deposit bonus match up to $1,000 and a prop bet of $1 to win $100 if the Denver Broncos’ quarterback throws for one yard or more this Sunday. There’s also a Super Bowl contest and a Halloween party set for an undisclosed Denver location on Oct. 30. According to a press release, the soiree, which is accessible only to members of the MaxRewards loyalty program, will feature “celebrities” and “nationally recognized DJs,” natch.

“MaximBet is the first true lifestyle sports betting brand, designed with a customer-first approach, offering great promotions and a full slate of leagues and props, all anchored around real-life rewards that players won’t be able to experience anywhere else,” MaximBET CEO Daniel Graetzer said in the presser.  “Everyone should sign up and come to our epic parties.”

MaximBET’s parent company, Carousel Group, this year announced a 10-state market access agreement with Caesars that will result in the app debuting in Iowa, Indiana, New Jersey, and Pennsylvania, as well as six other states where sports betting has yet to go live. One of these states is Arizona, which launches on Thursday. Last month, MaximBET announced an alliance with the White Mountain Apache Tribe in hopes of offering wagers in the Grand Canyon State, but the partnership was not among the initial wave of licenses approved.

“We continue to explore options in the state and believe that Arizona will be part of our future,” MaximBET spokesperson Kirsten Underwood told CO Bets, noting that MaximBET is also live in Canada. “Each state is different, and we expect to be available in Arizona at some point.”

Mike Seely has written about horse racing for The Daily Racing Form and America’s Best Racing, and has contributed pieces on a multitude of topics to The New York Times and Los Angeles Times, among other publications. He can be reached at mseely@bettercollective.com.

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