IGT Announces New Sports Betting Deal In Colorado


International Game Technology on Tuesday announced a deal for further involvement in the nascent Colorado sports betting market, which went live earlier this month.

IGT’s PlaySports online gambling platform will “power” both retail and internet-based wagering at a pair of casinos owned by Ed & Shirley’s Inc. The properties, Wild Card Saloon and Sasquatch Casino in Black Hawk, will be home to IGT’s wagering kiosks. Casinos in the state are currently closed.

Colorado kicked off online/mobile sports betting on May 1, despite a major slowdown in the sports world due to the COVID-19 coronavirus. Live sports are starting to slowly make a comeback.

Attractive market for tech companies

Thanks to favorable tax rates, a plethora of sports teams for fan interest, and relative regional exclusivity, just to name a few things, Colorado’s sports wagering market is considered one of those more favorable to the industry. It was just over two years ago that the U.S. Supreme Court overturned the federal ban on full-fledged sports wagering outside Nevada.

Colorado is shaping up to be one of the most compelling sports betting markets in the U.S., and a region where IGT is clearly demonstrating the power, versatility, and scalability of our PlaySports solution,” Enrico Drago, IGT PlayDigital senior vice president, said in a statement.

“Wild Card Saloon and Sasquatch Casino will leverage the same, proven PlaySports platform and retail technology that is powering many of the most successful sportsbooks in the U.S., positioning them to provide outstanding user experiences that drive growth.”

IGT also provides sports betting solutions for the Golden Gates Casino and the Mardi Gras Casino in Colorado, serving as a tech provider for the FanDuel Sportsbook. IGT is currently powering the FanDuel Sportsbook mobile app in the legal markets of New Jersey, Pennsylvania, West Virginia, and Indiana.

According to IGT, it’s involved in some capacity with legal sports betting in 13 U.S. markets.

Increasingly crowded market

On Tuesday, FOX Bet joined the Colorado online/mobile sports betting space.

FOX Bet was a little tardy to the party, but with a meager sports wagering menu right now it’s not that big of a deal. BetMGM, BetRivers, DraftKings, and FanDuel all launched mobile platforms on May 1 in the Centennial State. State law set a May 1 date and the industry held to it.

Following those launches, BetMonarch went live last week. Additionally, Smarkets is expected to go live in the coming days. This week, bet365 announced a deal with Century Casinos, which also has a deal with Las Vegas-based Circa Sports. Neither bet365 nor Circa Sports is yet live.

Other top brands expected to be involved with the market include PointsBet, theScore Bet, Betfred, and William Hill. With more than 30 retail casinos in Colorado, there will be no shortage of sports betting platforms to pick from if you’re a consumer.

More consumer options means more promotional opportunities and the ability to shop lines and prices.

Brian served as a senior reporter and online content manager for Card Player Magazine for nearly a decade before joining USBets in October 2018. He is currently focused on legal and regulated sports betting and online gaming. He's an avid jiu-jitsu practitioner in his free time.

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