Hours after securing a strategic relationship with Caesars Sportsbook, Genius Sports added another prominent Colorado sportsbook operator on Tuesday evening when it announced a sports betting data partnership with WynnBET.
Under the multi-year deal, Wynn will receive access to the NFL’s official sportsbook data feed, along with a wide range of content and fan engagement solutions. The partnership builds on Genius Sports’ long-term relationship with WynnBET, which provides the sportsbook with trading solutions and official data-driven content from the company’s exclusive sports partnerships with the English Premier League, Mexico’s Liga MX, and professional soccer leagues in Argentina and Colombia.
Last month, WynnBET was one of four sportsbooks named as the NFL’s authorized gaming operators, along with BetMGM, PointsBet, and FOX Bet. The books join NFL official sportsbook partners DraftKings, FanDuel, and Caesars among an elite list of companies that have partnered with the nation’s most popular professional sports league.
Implications for advertising
Wynn also receives access to the NFL’s official play-by-play statistics and the league’s proprietary Next Gen Stats (NGS) data as part of the deal. The NFL’s Next Gen Stats platform tracks player movements such as top-end speed on touchdown runs, kickoffs, and interceptions, among other metrics. The tracking data could be used in the relatively near future for a variety of microbets. While the bet types have not yet received regulatory approval, the Colorado Division of Gaming approved wagers on exit velocity at July’s Major League Baseball Home Run Derby.
“In an increasingly competitive U.S. sports betting landscape, sportsbooks need to be able to deliver immersive experiences that engage their customers at every step,” said Mark Locke, CEO at Genius Sports, in a statement. “Our partnership with WynnBET will provide them with an unmatched suite of official data, streaming and marketing solutions, backed by some of the largest leagues in sports, including the NFL.”
🚀 Two days till the @NFL season and two announcements with their official sports betting partners!
— Genius Sports (@GeniusSports) September 7, 2021
Genius Sports also represents the NFL’s legalized sports betting advertising inventory across the league’s digital platforms, the company said in a statement. Genius will run official data-driven campaigns for Wynn, which the data provider believes will help drive engagement among bettors and help lower customer acquisition costs.
The NFL is limiting broadcast networks to six sports betting ads per game. The commercials also appear limited to the sportsbook operators that have secured partnerships with the league. Genius Sports has yet to announce expanded partnerships with the three other companies that were named last month as authorized NFL gaming operators, but BetMGM disclosed last month that it plans to air 10 spots on NBC’s Sunday Night Football, spread across a period of five months.
Genius reported second-quarter revenues on Wednesday of $55.8 million, up 3.9% sequentially from revenues of $53.7 million during the company’s first quarter of 2021. Genius also reaffirmed Group Adjusted EBITDA (earnings before interest, taxes, depreciation, and amortization) guidance of $10-20 million.
Also on Wednesday, Genius announced a sports betting data partnership with with 888 Holdings plc. Under that partnership, Genius will provide official data and trading capabilities for SI Sportsbook nationwide, beginning in Colorado. Sports Illustrated’s parent company, Authentic Brands Group, and 888 Holdings partnered earlier this year to launch SI Sportsbook in the U.S
Broncos’ season-long props
Wynn has already released a series of unique NFL wagers ahead of Thursday’s start to the 2021 regular season. One wager type allows bettors to predict the exact number of wins attained by the Denver Broncos during the regular season. The Broncos’ season win total at Wynn is 8.5 victories.
Broncos’ Exact Season Wins at WynnBET
- 9 wins — +400
- 10 wins — +500
- 8 wins — +600
- 6 wins — +1000
- 14 wins — +2000
- 16-17 wins — +6000
- 0-3 wins — +8000
The Broncos open the season on Sunday at the New York Giants. Veteran quarterback Teddy Bridgewater beat out incumbent Drew Lock for the starting quarterback position in training camp. The Broncos also face the Jaguars, Jets, and Ravens over the team’s first four games of the season.
Jeff Edelstein contributed to this story