Fat Joe, Cheat Codes To Play Denver MaximBet Bash

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When the MaximBet sportsbook went live in Colorado back in September, its bigwigs promised “epic parties” to entice sports bettors to sign up for the upstart platform.

MaximBet is now delivering on that promise with its inaugural Maxquerade Party at the Wings Over the Rockies Air & Space Museum in Denver. The EDM trio Cheat Codes will be among the headline performers at the Oct. 30 soiree, which will also feature an open bar, costume contest, music by DJ Squizzy, flight simulators, and “a fully immersive contest environment” that will include over $40,000 in prizes.

But for revelers of a certain age, the real draw for this party will be co-headliner Fat Joe, the New York-bred rapper featured on such mid-aughts mega-hits as “What’s Luv?” and “Lean Back.” In the video for the latter song, collaborator Remy Ma beckons club goers — including a pre-superstardom Kevin Hart — to “walk around the metal detector.” It remains to be seen whether such behavior will be tolerated at MaximBet’s bash, but either way, you’d be well-served to remind yourself what leaning back on the dance floor means in practice.

NIL participants set to attend

While members of the general public must sign up for MaximBet’s app and make a $100 deposit to gain entry to the party ($250 for VIP access), several female college athletes will be in attendance, having taken advantage of the sportsbook’s first-of-its-kind Name-Image-Likeness package.

The deal requires an athlete to promote MaximBet on social media and follow the sportsbook on Facebook, Instagram, TikTok, and Twitter. In exchange, MaximBet will pay the athlete $500 for each four-month commitment, as well as offer up invites to parties and other events. Athletes can earn up to $1,500 per year through the deal, which is available to any female athlete, 21 or over, at a Division I, II, or III university in Colorado.

While MaximBet would not disclose how many female athletes have signed up for its NIL deal, spokesperson Kirsten Underwood said that over 50% hail from Division II or III schools.

“We couldn’t think of a better place to host our first ever MaximBet Maxquerade Party than Denver, and you can bet that we’ll make it a party the city will never forget,” MaximBet CEO Daniel Graetzer said in a press release. “From Cheat Codes, to Fat Joe, to some of the most insane ‘money-can’t-buy’ experiences and sports betting, it’s scary how fun this party will be.”

MaximBet is currently live in Colorado, with market access secured in Iowa, Indiana, New Jersey, and Pennsylvania.

Mike Seely has written about horse racing for The Daily Racing Form and America’s Best Racing, and has contributed pieces on a multitude of topics to The New York Times and Los Angeles Times, among other publications. He can be reached on Twitter (@mdseely) or via email at mseely@bettercollective.com.

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