FanDuel will host its first major event in Colorado on Aug. 22, featuring live music by the Chainsmokers, appearances by former pro sporting greats, and a photo op with the Lombardi Trophy. The Denver Broncos have won the Super Bowl three times, most recently in 2015, and have three Lombardi Trophies. The event is free, but fans are required to either sign up for a FanDuel Sportsbook account or refer a friend in order to get in.
FanFest is set for 12 p.m.-11 p.m. local time at Empower Field. The Chainsmokers will headline the event, which will also include an “interactive Q&A” session with former NFL players. According to a FanDuel press release, ex-Broncos defensive back Champ Bailey, cornerback Aqib Talib, and quarterback Jake Plummer will be available for fans to meet, while former Rockies Dante Bichette, Vinny Castilla, Brad Hawpe, and Clint Barmes will play in a wiffle-ball home-run derby. Food trucks and a beer garden will also be available.
Anyone wanting a ticket can sign up for FanDuel Sportsbook in Colorado, and place a bet on the Broncos-New York Giants Week 1 game. New customers will get up to $1,000 in site credit if they don’t win their bet. Current customers can get a ticket by referring a friend. In that case, both the customer and the friend will get a ticket and $50 in sportsbook credit after making a first bet of $10 or more on the Broncos-Giants game.
Vaccine proof, negative COVID test required
Ticketed fans must show proof of COVID-19 vaccination or a negative COVID-19 test result within 48 hours of the event and must be at least 21 years old to attend. Tickets are not available for purchase.
FanDuel, which was among the first sports betting operators to go live in Colorado on May 1, 2020, was the first operator to sign a partnership with an NFL team when it linked up with the Broncos in June 2020. The partnership is one of many that FanDuel has established with pro teams around the country, including a deal for market access in Arizona through the Phoenix Suns and partnerships with three Detroit franchises (the Pistons, along with the Red Wings and Tigers).
There are now 24 sports betting digital platforms available in Colorado, and bettors have laid down more than $2.8 billion in wagers since operators went live in 2020. Colorado is among six states with legal sports betting to surpass $2.5 billion in handle since the Professional and Amateur Sports Protection Act was struck down in May 2018.