Elite Sportsbook went live with online sports betting in Colorado on Wednesday, making it the 10th company to do so since sports betting launched on May 1. According to a press release, the platform is currently available online at EliteSportsbook.com. A mobile app and physical sportsbook are planned for the future.
“Elite Sportsbook will have one of the strongest offerings in Colorado,” Dan Kehl, CEO of Elite Casino Resorts, said via press release. “Our Progressive Parlay is exclusive and not available with any other Colorado sportsbook. Exclusive options like this and the most user friendly platform available make Elite Sportsbook the best choice for Colorado sports bettors.”
The book is partnered with the Red Dolly Casino in Black Hawk and has plans to open a brick-and-mortar sportsbook there with kiosks, which according to the release “will be up and running soon.” At least four other casinos have opened retail sportsbooks in Black Hawk, most recently William Hill at the Lady Luck/Isle Casinos in late July.
Free bets in celebration of launch
Elite Sportsbook is offering a 50% deposit match of up to $500 and a risk-free first bet of up to $500 to celebrate its Colorado launch. The promotions are available through Aug. 31, and both will be awarded as free bets. Players can sign up in person at the Red Dolly or via mobile devices.
Here is more information on ELITE Sportsbook's exclusive Progressive Parlay option as mentioned today on @AltitudeSR @JoshuaDover by our very own Jake W from ELITE Sportsbook. https://t.co/kbRY7oZFf6#Parlay #Colorado pic.twitter.com/2PtD0ALNVc
— ELITE Sportsbook Colorado (@elitesportsbkco) August 13, 2020
Colorado is the second market in which Elite Sportsbook is live. The company has three retail locations in Iowa at the Grand Falls, Rhythm City, and Riverside Casinos as well as a digital platform. Elite launched both its retail and digital sportsbooks in August 2019.
“The Red Dolly and Elite Sportsbook share the same customer-focused vision for casino operations,” Craig Ramirez, general manager at the Red Dolly Casino, said in the press release. “Teaming up with Elite Sportsbook will allow the Red Dolly Casino to offer sports betting kiosks in the casino, as well as on-line sports betting to our current and new customers alike.”
BetMGM, BetRivers, DraftKings, and FanDuel were the first online/mobile sportsbooks to go live in Colorado, when all four did so on May 1. Since then, digital platforms and retail sportsbooks have opened around the state in Black Hawk, Central City, and Cripple Creek.
State sportsbooks launched with virtually no U.S. professional sports being played, but still took in just over $25 million in handle in May. That number rose to $38.1 million in June.