Under the partnership, DraftKings receives a license to utilize Rockies trademarks and logos as well as in-stadium branding rights inside Coors Field. DraftKings also receives designation as the official daily fantasy operator of the Rockies. With the partnership, Denver teams in the NFL, NBA, NHL, and MLB have now secured partnerships with sportsbook operators.
“All of us at the Colorado Rockies are thrilled to take this exciting next step in our longstanding relationship with DraftKings,” Rockies Vice President of Corporate Partnerships Walker Monfort said in a statement. “Tying our brand to an early industry leader in the new frontier of legalized sports betting will be a great new endeavor for both parties.”
Mardi Gras retail opening
DraftKings made the announcement in conjunction with the launch of a retail sportsbook inside Mardi Gras Casino in Black Hawk. DraftKings will open the sportsbook at the Black Hawk casino on Friday, hours before the Rockies face the Diamondbacks in their final series of the 2020 MLB regular season. The Rockies (24-31) entered Thursday’s action trailing the Reds by more than three games for the final National League wild-card spot.
DraftKings today announced an agreement with the @Rockies to be named as the Official Daily Fantasy Operator & the first Official Sports Betting Provider of the franchise. Sept. 25 also marks the grand opening for @DKSportsbook at Mardi Gras Casino. https://t.co/fJpTZipTkP pic.twitter.com/NKVb0u9vT8
— DraftKings News (@DraftKingsNews) September 24, 2020
The sportsbook area inside the Mardi Gras will include more than 40 large TVs, a video board with accompanying odds, and several DraftKings sports betting kiosks. DraftKings secured market access in Colorado through a partnership with Twin River Worldwide Holdings in January. Besides the Mardi Gras, Twin River also owns Golden Gates Casino and Golden Gulch Casino, both located in Black Hawk.
“The new DraftKings retail sportsbook location is the perfect addition to their mobile betting access we launched earlier this summer,” Twin River CEO George Papanier said in a statement.
Latest partnership with Denver franchise
Since the Denver Broncos announced a multi-year deal with FanDuel in mid-June, there has been a wave of partnerships between Colorado pro sports teams and sportsbook operators. The Broncos also added partnerships with Betfred USA and BetMGM in the second half of 2020.
In August, PointsBet USA inked a multi-year deal with Kroenke Sports & Entertainment under which the Australian bookmaker became the exclusive sports betting partner of the NBA’s Denver Nuggets and the NHL’s Colorado Avalanche. PointsBet also notched a corporate sponsorship deal with Learfield IMG College, the media rights holder of University of Colorado Athletics, earlier this month.
The Rockies joined the Chicago Cubs and Detroit Tigers among MLB clubs that have partnered with a major sportsbook. DraftKings announced a partnership with the Cubs in early September, with plans to open a sportsbook inside Wrigley Field.
Under Colorado state law, the Rockies are unable to open a retail sportsbook on the grounds of Coors Field.
“In the short span since launching our mobile sportsbook app in Colorado this past May, Coloradans have proven to be among our most engaged customers, which makes our deepened connection to the state through these collaborations all the more exciting,” DraftKings co-founder and President Matt Kalish said in a statement.