Domino’s-DraftKings Contest Puts The Over/Under In Pizza Pickup

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Back in 1984, a rapidly expanding chain by the name of Domino’s Pizza began promising that if it couldn’t deliver your pizza within 30 minutes of when you placed your order, then the pie was on the house. Now, thanks to a new partnership with DraftKings, Domino’s is again putting its money where its mouth is — but with customers behind the wheel this time.

Instead of “30 minutes or less,” the new contest — which involves curbside pickup, not delivery — can be summed up as “two minutes or less.” For Domino’s customers in Colorado and beyond, the process is simple: Order Domino’s Carside Delivery online, drive to a Domino’s location, and check in. If a Domino’s employee doesn’t get your meal to your car in under two minutes after your order is declared ready, your next pizza is free.

But even if you don’t order Domino’s, you can get in on the action, as a DraftKings’ contest gives players the chance to predict whether Domino’s will make good on its two-minute guarantee more or less than 80% of the time — effectively creating a nationwide over/under pool involving pizza pickup. Participants who accurately predict which side of the ledger Domino’s will fall on will split a $200,000 prize at the end of the contest, which is free to play and runs from now until July 12.

“Did Domino’s just ask America to predict the over/under on our new two-minute guarantee? Oh yes we did,” Domino’s Executive Vice President Art D’Elia said in a press release. “While Domino’s is no stranger to guarantees, this is the first time DraftKings has created a betting pool based on a company’s performance.”

The contest has the fringe benefit of letting Domino’s brass know which parts of the country have the most punctual employees. Will Boston’s curbside success rate be better than Nashville’s? We can only hope the post-mortem breakdown is that granular.

No need to speed

While no such pools existed — not legally, anyway — back when Domino’s launched its 30-minute delivery guarantee, in 1986 the Michigan-based company stopped giving away pies when drivers were tardy, instead offering customers $3 off their orders when the food arrived late. And the 30-minutes-or-less guarantee came to a somber end in 1993 when a St. Louis jury awarded more than $78 million to a woman who was struck by a Domino’s delivery driver, compelling the company to permanently shelve the promo. (Domino’s appealed the verdict and ultimately settled with the woman for “far less” money.)

Will the two-minute guarantee prove to be as perilous? Will Coloradans recklessly speed to the nearest Domino’s location in order to gain an edge? That’s highly unlikely — and pointless. While perusing Domino’s FAQ on the promo, you’ll find the question, “What happens if I arrive at the store before my order is ready?”

“You can check in before your order is ready,” reads the answer. However, the two-minute countdown doesn’t begin until “the Domino’s Tracker indicates your order is ready.”

Mike Seely has written about horse racing for The Daily Racing Form and America’s Best Racing, and has contributed pieces on a multitude of topics to The New York Times and Los Angeles Times, among other publications. He can be reached at mseely@bettercollective.com.

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