Legal sports betting in Colorado isn’t just changing things in the state’s three mining towns. Nope, it’s changing things on the airwaves. KEZW AM 1430, formerly a soft oldies station, last week relaunched as “The Bet AM 1430.”
Entercom Communications, which operates 39 all-sports stations across the U.S., last week launched its BetQL Audio Network, according to a company press release, and radio stations in Denver and Los Angeles will be the first to go live with the change. “The Bet AM1430” took to the Denver airwaves last Monday, and the company plans to be on the air on Los Angeles’ 93.1 HD3 next.
The station is now a CBS affiliate and features sports betting and sports talk radio, with a mix of local and national programming, according to 9NEWS.
Two national sports betting shows will air
“With Colorado a legal sports betting state, we have a unique opportunity to play a role in this rapidly growing arena, with the launch of The Bet 1430 AM,” Chuck Sullivan, Entercom Denver senior vice president and market manager told 9News. “Radio.com sports favorites like ‘BetQL Daily’ and ‘You Better You Bet’ are extremely successful podcasts, and now is the time to bring those brands to life, along with the strength of our established CBS Sports Radio Network and talent to our broadcast audience in Denver.”
* Bet Sweats is now @BetQLDaily
* Expanding from 2 to 3 hours (weekdays 9a-12p CT)
* The Bet network launches with @BetQLDaily and @YouBetterYouBet
* Both shows simulcast live on The Bet 1430 in Denver and 93.1 KCBS-HD2 in Los Angeles
More to come…. pic.twitter.com/gALxdFlc2R
— Joe Ostrowski (@JoeO670) January 25, 2021
Listeners will now have access to the national sports betting radio shows such as “You Better You Bet,” with Nick Kostos and Ken Barkley, and “BetQL Daily” with Joe Ostrowski and Ross Tucker, which was launched in September 2020 and formerly known as “BetSweats.” Through the Super Bowl, the “BetQL Countdown to Kickoff,” will also be available. In addition, the BetQL Audio Audio network is available via Radio.com or by downloading the BetQL app. On Radio.com, listeners can tune in live or use the on-demand feature for anything they might have missed.
Check out the sports betting show lineup
According to the Denver Post, here’s a look at daily programming on the rebranded station:
4-8 a.m. — “The DA Show” with Damon Amendolara
8-11 a.m. — “BetQL Daily” with Joe Ostrowski and Ross Tucker
11 a.m.-1 p.m. — “Reiter Than You”
1-2 p.m. — “Tiki and Tierney”
2-6 p.m. — “You Better You Bet” with Nick Kostos and Ken Barkley
6-8 p.m. — “The Zach Gelb Show”
8 p.m.-12 a.m. — “JRSportBrief”
12-4 a.m. — “After Hours with Amy Lawrence”
Entercom acquired QL Gaming Group late last year. QL Gaming Group offers predictive analytics and insight-driven content. The company also offers its BetQL app, “a subscription-based offering [that]simplifies sports betting.”
“With our acquisition of QL Gaming Group in November, we committed to leveraging our national scale to amplify the rapidly growing sports gambling landscape and deliver smart, data-supported sports-betting content to our listeners,” Mike Dee, President of Sports, Entercom, said via press release. “By combining the BetQL brand and our deep collection of expert talent, this new network compliments our industry-leading local sports broadcast portfolio and will further enhance our position as a leader for sports betting programming.”
Entercom is the flagship radio platform for 41 professional sports teams and more than 50 Division I college programs.
Colorado regulators launched sports betting in the state on May 1, when BetMGM, BetRivers, DraftKings, and FanDuel all went live with digital platforms. Since then about 20 operators have launched online and many casinos in the state have opened brick-and-mortar sportsbooks.