BetRivers Enters Content Deal With Ex-NBA Coach George Karl


BetRivers on Wednesday announced one of its first forays into exclusive content deals for sports betting, announcing an agreement with former Denver Nuggets Coach George Karl as part of its new “Bet With a Winner” campaign.

Sixth on the all-time NBA wins list with 1,175 and one of just nine NBA coaches with at least 1,000 victories, Karl reached the playoffs on 22 occasions spanning his 27-year career and reached the NBA Finals with the Seattle SuperSonics in 1996.

“We are thrilled to partner with one of the greatest coaches in NBA history; someone who has deep roots and a strong passion for the game,” said Richard Schwartz, president of RSI, in a statement. “George Karl was successful at every level of the sport, and we’re excited for him to bring his enthusiasm and knowledge to the sports betting arena here at”

Karl looking to extend his media reach as well

Karl is a familiar face in Colorado, where he coached the Nuggets from 2004-13. He led them to three division titles in that span and reached the Western Conference finals in 2008. Karl was also the NBA Coach of the Year in 2013 and a four-time head coach at the NBA All-Star Game. He also coached at Golden State, Sacramento, and Seattle.

“My philosophy to coaching and life has always been about being truthful, honest and real,” said Karl, who will offer his insight and perspective across both traditional and newer social media. “RSI and BetRivers are developing real and meaningful relationships with their players and I’m looking forward to helping strengthen those ties through this partnership.”

BetRivers has ties to JP McGill’s Hotel and Casino and Triple Crown Casinos in Cripple Creek.

The 69-year-old Karl is a co-owner of Truth + Media, a business that “focuses on sharing real, engaging and meaningful stories and lessons on leadership, sports and life.” The website, which appears to have debuted in November 2020, has a series of interviews with sports personalities that cover all aspects of life.

Chris Altruda has been a sportswriter with ESPN, The Associated Press, and STATS over more than two decades. He recently expanded into covering sports betting and gambling around the Midwest.

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