Sportradar and Bally’s Interactive have announced a five-year U.S. sports betting agreement, part of Sportradar’s series of deals with leading sportsbooks around the country.
Bettors in Colorado and Iowa already can gamble on Bally’s app and mobile sportsbook, and Sportradar will provide Bally’s customers with access to its complete pre-match betting services, live betting services, and content solutions portfolio. The deal with Sportradar is seen as key to fueling the growth and expansion of the Bally‘s betting products.
Bally’s officials say they expect to launch in two more states by the end of 2021, with more to come in 2022.
“Sportradar is proud to be working with Bally‘s Interactive,” Neale Deeley, managing director of U.S. Betting for Sportradar, said in a statement. “Given their vision and commitment to innovation, we are confident that Bally‘s Interactive will continue to expand and deliver an engaging, dynamic sports betting experience to their customers.”
Not even two years ago, Twin River was a relatively small casino company based in Rhode Island. But when Twin River purchased the Bally’s casino on the fabled Atlantic City Boardwalk in 2020, it promised $90 million in upgrades and announced it was switching to the Bally’s brand name for the entire company as well.
Since then, Bally’s has assembled more than a dozen casino properties, bought the Sinclair collection of 19 regional sports networks, and purchased daily fantasy sports provider Monkey Knife Fight. SportRadar, meanwhile, is a pioneer in legal sports betting, with more than 2,300 employees in almost two dozen countries and betting products used by partners in 83 different sports.
